An easy way to stay in touch with home inspection clients is to send out regular newsletters. Consistent communication encourages clients to provide quality referrals to YOU - Their top-of-mind home inspectors!.
Email marketing generates home inspection referrals for your business. We will create quality branded engaging newsletters revolving around what matters most to homeowners, real estate agents and home buyers.
Our integrated system will add your clients, real estate agents and interested home buyer's to your email. We email them directly on your behalf and maintain your list so you can concentrate on booking more jobs. We will save you valuable time generating quality referrals month after month!
Emailing quality newsletters positions you as an expert in your field, creates authority, credibility and builds trust with your prospects, customers and real estate agents.
This is relationship marketing at its very best. Implementing our gets your referral sources to regularly think of you and your company and increases your chance of being called or referred for their next home inspection need.
HERE’S WHAT WE DO FOR YOU IN HOME INSPECTION NEWSLETTERS
VALUE FOR REALTORS:
Benefits of doing a branded bi-weekly newsletter for your realtors
1. You’re consistently helping them market by putting the law of reciprocity in action by helping them market their business - giving them high-quality interactive content on a regular basis.
2. You remain on top of mind priority by providing them high quality bi-weekly content consistently, which will keep you in front of them and assure you of their referrals.
3. Establish your authenticity in your marketplace by providing your customers with an interactive marketing tool full of unique top-notch curated content that they can’t get anywhere else, assuring them to turn to you for the answers and to refer you as their inspector of choice.
VALUE FOR HOME BUYERS:
Benefits of doing a branded monthly newsletter for your home buyers
1. Ongoing contact - Inspectors don’t follow up with their past buyers nearly as much as they should. A newsletter assures that you’re showing up where no one else does...With content that you will make you a welcome guest in their inbox instead of a pest
2. Credibility - Once home inspectors complete their work, they disappear back into the ether, never to be heard from again...When you show up, providing them with consistent and useful content, they’re more likely to point to you as the Trusted Advisor with the answers...And those professionals with the answers are most likely to get more work.
3. Differentiation - Newsletters are a tool not used by home inspectors often. In a sea of discounts and promos, your branded newsletter, will show up with something more that further explains the value that will help you stand out!
STEP 1: WE RESEARCH HIGH QUALITY TOPICS AND CREATE ENGAGING NEWSLETTERS
We research high quality topics and create engaging newsletters. Doing this on a regular basis keeps you in touch with your list of real estate agents and prior home buying clients.
To keep your email list up to date, we also import your client's name and email address from ISN and Horizon so you don't have to. Everything is on us!
STEP 2: WE LAYOUT THE CONTENT AND DESIGN BEAUTIFUL TEMPLATES
Our team lays out the newsletters in beautifully customized templates with your company name, branding and message.
Your Social Media accounts and contact information are also added to make sure that your customers always has an easy way to contact you.
STEP 3: WE PROVIDE YOU WITH VALUABLE METRICS
We track and provide you with valuable metrics on your newsletter/s’ engagement.
STEP 4: THE HOME INSPECTION NEWSLETTER RESULT
You stay in touch with your referral sources so your schedule stays full all year round.
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