The global acceptance of social media makes it crucial for home inspectors like you to know how to use it properly to grow your business.
According to Statista.com, there were 207 million social network users in the USA in 2017. By 2021, that number is projected to increase to around 217 million. That’s a lot of eyes! With many of them looking for YOU!
Having a social media presence for your business means you get a chance to reach this local home buyers and real estate agents . This gives you increased exposure to potential customers… AND a chance to regularly engage with people a who are interested in your home inspection services.and keep your phones ringing.
People you will never reach if you rely upon old, traditional marketing systems only.
And unlike traditional marketing, you don’t need a big advertising budget to get great results.
STEP 1: WE RESEARCH QUALITY TOPICS, IMAGES AND CREATE SNIPPETS
Social media is where we entertain, engage and build relationship with our customers. Posting relevant information that they can find useful is our priority.
STEP 2 : SNIPPETS AND IMAGES ARE SENT FOR APPROVAL
SNIPPET SAMPLE #1 : ENGAGING POST
"Which Interior design style do you prefer?
Traditional or Modern?
SNIPPET SAMPLE #2: HOME TIP
Replacement of Your HVAC System
"You should consider the age of your heating system before you do anything. Heating systems that are more than 10 years old are only 50-60 % efficient. Therefore, you should consider replacing the whole HVAC system."
SNIPPET SAMPLE #3: AUTHORITY POST
"Test your toilet for leaks by adding a few drops of food coloring into the tank. If the dye appears in the bowl without flushing, you have a leak."
STEP 3: WE LAYOUT APPROVED POSTS IN BEAUTIFUL TEMPLATES
We make beautiful posts using colorful social media templates that carry your brand and contact information. These templates are customizable, too so that your customers remember you and your kind of service. That way, they can easily contact you if they have a home inspection need in the future.
STEP 4: WE SCHEDULE POSTS ON SOCIAL MEDIA
We keep your customers engaged through regular and informative Facebook posts. This also strengthens your online authority and brand awareness.
Your Home Inspection Business will always be on top of your customer's mind for referrals and future inspection needs.
LinkedIn is where most people go when they're looking for "authorities in the field". We help position your home inspection business by posting LinkedIn posts regularly.
Regularly post on your Google My Business Page to make it easier for your customers find you on local searches. After all, Google is the "authority" in search engines. Let us maximize its use for your social media strategy.
STEP 5: YOU HAVE REGULAR ENGAGING SOCIAL MEDIA POSTS
Social media is where we engage with your customers. It’s important to NOT always be sharing about your business. We’ll make it a place where our customers’ needs come first with curated, informative education that is of value to the homeowner.
We create content that customers find value in, like home improvement tips and DIY guides, plus local real estate news. These contents would be interesting to your existing and future customers, or something that social media users could easily share with their own followers, too.
STEP 6: WE MONITOR AND IMPROVE SOCIAL MEDIA STATISTICS
SOCIAL MEDIA STATISTICS SAMPLE
We make sure that your Social Media pages have improving statistics. This is where you build authority, keep your customers engaged and sometimes, even close a job so we take care of it as much as you would.
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